Tara Fela-Durotoye is the Founder and CEO of House of Tara International, Nigeria’s first indigenous beauty brand and one of Africa’s most successful female-led enterprises.
Her journey redefined beauty entrepreneurship in Nigeria—turning makeup into a platform for job creation, empowerment, and global influence.
Starting with Vision, Not Capital
Tara started House of Tara in 1998 with a bold idea:
to build a world-class African beauty brand by Africans, for Africans.
At a time when foreign brands dominated the market, she built trust through:
- Product education
- Professional training
- Authentic African identity
Empowering Thousands of Women
Through the House of Tara Beauty Academy, Tara has:
- Trained thousands of makeup artists
- Created sustainable income opportunities
- Built a nationwide beauty ecosystem
Her business model combines commerce with empowerment.
Leadership & Brand Building
Tara Fela-Durotoye is known for:
- Purpose-led entrepreneurship
- Strong personal branding
- Community-driven growth
- Consistency over hype
She proves that values and profitability can coexist.
Why Tara Matters
Tara didn’t just build a brand—she built an industry. Her work has opened doors for countless women in Nigeria’s creative and beauty economy.
At Dealbaseng, she represents entrepreneurship powered by purpose.
